Aug 31, 2025  
2025-2026 Academic Catalog 
  
2025-2026 Academic Catalog
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MKT 225 - Marketing Research


Min Credits: 3

This course provides an understanding to the marketing student of how to answer marketing problems with marketing research. Understanding basic statistical methods including hypothesis testing, cross-tabulation, measures of central tendency and dispersion, Chi-square, and t-test are addressed. Emphasis will be on a marketing research project: questionnaire design, tabulation, research reporting and presentation.

Lecture: 3 Lab: 0
Prerequisite(s): MKT 110 , CIS 113 , STA 120 



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