Marketing, Certificate

The marketing certificate is an online or face-to-face option to obtain content-rich marketing knowledge. These concepts easily transition into a two-year marketing degree or provide you skills for an entry-level position in marketing such as sales professional, marketing, coordinator, or work in social media, retail, purchasing, and advertising.

The certificate is summarized in six marketing courses, supplemented by four general business and writing courses and can be completed in one year if taken as a full-time student. This program can be obtained completely online or face-to-face.

Career Outlook

The Bureau of Labor Statistics estimates that advertising sales agents (a popular marketing certificate position) earned a median salary of $49,680 in 2017.

Program Learning Outcomes

Learners will be able to:

1. Apply appropriate comprehension of business ethics.
2. Explain and apply the marketing functions of product/service planning, pricing, distribution, and promotion for both domestic and international marketing situations.
3. Synthesize principles and concepts of marketing in developing a marketing plan.
4. Apply current technology skills in real world situations.
5. Apply the principles of retailing and e-marketing within the marketing function of a business.