VCT 210 - Essentials of Social Media

Min Credits: 3

This course is designed to help the learner understand how communication has (and has not) changed due to the rise of social media and changes in various underlying contextual factors, such as dramatically increased speed of information dissemination across consumers and brands. It will equip the learner with the relevant knowledge, perspectives, and practical skills required to develop strategies and content that leverage the opportunities inherent in social media and consumer-to-consumer social interactions for achieving business and communication goals.

Lecture: 3 Lab: 0