Marketing, AAB

Graduates of the marketing degree are skilled in marketing, small business management, sales, retailing and advertising, as well as accounting, supervision and decision making. Graduates are qualified for a position as manager or assistant manager of a retail store, franchise outlet or department store. Graduates may also work as managers or supervisors of other organizations. Learning opportunities have been added in Marketing Research and Social Media. This program can be obtained completely on line or face-to-face.

Career Outlook

Employment in marketing and retail, both nationally and in the state of Ohio, is expected to grow. The main employers in marketing and retail management are grocery stores, automotive dealerships, clothing stores and department stores.

Program Learning Outcomes

Learners will be able to:

1. Analyze comprehension of the major styles of management.
2. Exhibit work skills of attendance, work ethic, and self-motivation.
3. Apply appropriate comprehension of business ethics.
4. Explain and apply the marketing functions of product/ service planning, pricing, distribution, and promotion for both domestic and international marketing situations.
5. Synthesize principles and concepts of marketing in developing a marketing plan.
6. Apply current technology skills in real world situations.
7. Apply the principles of retailing and e-marketing within the marketing function of a business.
8. Apply critical thinking skills to perform marketing research and analyze information.
9. Develop marketing concepts both written and orally in clear concise language appropriate to the audience including business presentation skills.
10. Analyze the issues, advantages, and challenges related to diversity in a global workforce.